About a week ago I posted Beer Branding: Part 1, and shared some research and rough work for a beer branding assignment I’ve been working on. Today was the due date for Part 1! It was amazing to look at everyone’s labels and the variety of approaches people took to their designs. I can’t wait to see the finished product with packaging.
I finished the first part of this assignment to design a craft beer brand. I’ve designed the label for “Calusa Beach Pacific Blonde,” by The Keys Brewing Co. Along with the label I’ve designed an advertisement, coasters, and a digital mock-up of a t-shirt and bottle. Take a look at the finished project so far!
BEER LABEL
LABEL DESIGN: FRONT & BACK
ADVERTISEMENT
COASTERS
T-SHIRT DIGITAL MOCK-UP
Rose-tinted Glasses 
I would buy this beer in a heart beat. Not just because I love beer, especially blondes, but because I have never seen pink (or rose quarts) on a beer bottle. Bravo.
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